27
Aug
2010
Ernesto Aguilar: About Those KTRU Arbitron Numbers…
“Personally, I’m beyond the arguments of Arbitrons versus educational value. It’s not 1976 anymore. The world we run in these days is one in which public and community radio depend on listener data, period. But in the same non-1976 world, leadership takes steps to correct ratings problems before shuttering stations. If nothing was done to correct the declining Arbitrons, why bring it up?”
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Ernesto,
I don’t think you understand the true issue